Di8it is the name of our company and also the name of our innovative workflow process.  di8it© is an eight phase workflow that integrates user experience methodologies into an iterative development cycle; allowing our team, or your team to effectively incorporate inputs from representative end-users at various stages in the project life cycle.
Please visit our Workflow section for further information.

If you wonder why di8it… we give you 8 reasons why di8it

We at Di8it believe that to design effectively we must adopt a holistic and organic approach to design - one that considers both form and function equally. 
Many companies provide usability testing without design expertise to inform their recommendations, while many design firms provide interface elements that look good but are not usable. 

In our approach we believe that form and function should have a symbiotic relationship that only has user experience in mind. Taking into consideration the harmony of form and function only helps us as user experience designers to achieve the ultimate goal; to provide you with the ideal user experience that conveys the intended message and envisioned idea - achieved through focused balanced design.

Of course, we offer design and development services for Interactive Television, Internet and Mobile Devices from a user centered approach. If you are interested in any of these services please Contact us or visit our Work section.

Yes, Di8it provides independent interactive design and development for interactive television applications. Designing for television requires a solid expertise and our interactive and visual designers are specialists on creating and delivering interfaces for television.

We also have several partners for development depending on the country the interactive application is going to be distributed.
If you are interested on this service please Contact us for further information

Yes, of course. We can work with your team directly, collaborating either on a project related basis to enhance your clients' products and services or on an ongoing basis to develop a compelling user experience for your organisation's product or services. If you are interested on this service please Contact us for further information.

We recommend testing a site at various point during the design process. It is dependant on the project's shedule and budget. Generally, the best time to test a site is before the backend technology has been built. That way, the inevitable changes you'll want to make will be easier and less costly.

Yes, we have several partners to conduct professional user testing on Interactive TV, Internet and Mobile applications. All our testings are conducted in usability labs. Some of our partners include the University of Brighton (UK), Universitat La Salle (Barcelona) and Universitat Autònoma de Barcelona.

Allowing an independent third party company like di8it to consult on the development of your interactive application is a good idea because we can offer unbiased and objective advice, constructive feedback and discussion and bring fresh inputs and new ideas. 

Yes, we offer training services and professional courses tailored to your business needs in the UK and internationally. We have several media experts in many different areas including user experience and interactive television. Training and workshops include bespoke deliverables and further support beyond the course.
Get in touch to discuss this further.

Our projects range from pure e-start-ups, to local business, to global brands. Our prices try to accommodate your possibilities ensuring at the same time the quality of our work.  If you would like to get a free quote for your project, please Contact us and we will work to give you the solution that suits you the best.

We are passionate about digital technologies from a user experience approach and we transmit this passion in whatever we do.  But don’t take our word of it, see what some clients say about us.

If your Web site is not useful to users, it will never be used. In order for your Web site to be successful, users must visit the site to find information or accomplish tasks. No matter what objectives you have set for your Web site, it must carefully balance the needs of users and the needs of your organization.

If users don't find your Web site helpful, they will not use it, which will, in turn, prevent you from meeting your organization's objectives.From the business side, you can lower operating and redevelopment costs by developing a product, such as a Web site, correctly the first time around.

User-centered design (UCD) is an approach for employing usability. It is a structured product development methodology that involves users throughout all stages of Web site development, in order to create a Web site that meets users' needs. This approach considers an organization's business objectives and the user's needs, limitations, and preferences.

A positive user experience is critical to the success of your business. Improving the user experience of your company’s products and services is an effective business strategy.

A solution that satisfies your users' objectives and delivers a great user experience can help you increase your return on investment. Such solutions can dramatically improve customer satisfaction and loyalty, giving you increased revenue and competitive advantage.

A good user experience can enhance your brand while a frustrating one can cause brand damage. Understanding why users do certain things and how they wish to do them makes it possible to create designs that reduce complexity and increase task efficiency, thereby making your users both happier and more productive

It's never too early to begin thinking about usability. By including usability at the beginning of the project, you are more likely to identify usability issues at an early stage when it is still easy to make changes, whereas, usability problems found later in the development lifecycle are usually much more time-consuming and expensive to fix.

User centred design can reduce development time and costs and ensure the early detection of problems, avoiding expensive rework.
Problems detected earlier or before the product introduction to the market can be less costly to fix than if they were detected later in the development cycle
User centred design can also help you reduce support costs, significantly reduce user error, and reduce the time and cost of user adoption, including training.

The following is a list of ways that you can measure the ROI of usability in your organization:

  User Effectiveness

• increase success rate
• reduce user errors
• increase productivity
• improve ease of use
• increase ease of learning
• increase trust in systems
• improve user satisfaction
• increase job satisfaction
• decrease support costs
• reduce training costs

Development Costs

• save development costs
• save development time
• reduce maintenance costs
• save redesign costs
• Revenue
• increase revenue
• increase transactions/purchases
• increase product sales
• increase traffic
• retain customers
• attract more customers
• increase market share

Every aspect of your users' interactions with your organization needs to be optimized for success. The actual use of your product or service is only one important factor contributing to your user's overall impression of your business. This impression is formed by everything that your users see and touch - by every contact with your product or company, through any channel, and for the entire life cycle of your product.

Business objectives, including user satisfaction objectives, must drive the development of your products. If you do not regularly measure customer and user satisfaction, then you cannot be sure that you are delivering the user experience that will create success. Since users' perceptions, expectations, desires, and alternatives are constantly evolving, you must continue to measure satisfaction over the life of your product.

People expect things to simply work - no prior reading and certainly no training. Either they can gain immediate value, or they will move on. So it's win or lose, based on the initial user experience, and for many organizations, this user experience is directly mapped to business success. Users have increasing choice, and can easily evaluate alternatives to satisfy their expectations. They can use the Web to get information, make comparisons and obtain the best offering. At every stage they are influenced by their experience and with a click of the mouse, cast judgment.

The design of your product or service impacts on your brand. A good experience can enhance your brand image while a frustrating experience can cause brand damage. Easy-to-use solutions result from designing the solution with frequent and extensive user involvement. They become supporters, even references, when the product is made available. Studies show that there is a very strong correlation between customer satisfaction and loyalty. Users with low satisfaction will be lost. Those with medium satisfaction are always open to a better proposition. Only those customers who are highly satisfied will remain faithful to your business.