THE PROJECT BRIEF
Each client comes to us with a particular set of needs and each project has a specific set of goals, budget and schedule that we must anticipate and prioritize. Our approach takes all these factors into consideration and we don't try to fit square pegs into round holes. Instead we maintain a flexible toolkit of Human centred Design methodologies and problem solving solutions that allow us to tailor each project to your needs. To help you identity your needs and to map them to the lifecycle of your project we have innovated a unique work flow process called di8it©.

di8it© is a Human centred workflow that integrates user experience methodologies into an iterative development process; allowing our team, or your team to effectively incorporate inputs from representative end-users at various stages in the project life cycle.

THE WORKFLOW
We begin the process with discussion to develop an intimate understanding of your requirements and expectations. From experience we know that a large part of your requirements should focus on your customers` needs and their expectations. Our people are experienced researchers, human-computer interface professionals and designers and are experts at climbing into the heads of your customers. We observe and interview them in their everyday life and surrounding, to understand their culture, behaviour, attitudes, humour, habits and general interaction with your product or service.

We go deep and wide to understand your customers and this “in situ” approach yields fascinating insights that reveal exactly who your customers are and how they use or are likely to use your product or service. These insights allow us to discover any potential opportunities or challenges. Our clients are always surprise to know how their customers actually use their products and just how different this behaviour is from what they expected.

Discovery leads us to a range of initial concepts and potential ideas which we work with you to define into an action plan and a project definition.  We can either work alongside your team or put together a team of digital experts to design, develop and deliver the best possible solutions to create the most compelling experience for your customers. We can even go beyond delivery and work with you to distribute your product or service to market.

More about our workflow >>>